Garden Fresh Appoints LO:LA Creative AOR

Garden Fresh Corporation is appointing LO:LA as AOR with a remit to refresh the branding and marketing for  the company's two national chains, Sweet Tomatoes and Souplantation.

The appointment was made without a formal review.

New creative will be the same across both chains and debut in-store and in-market, via digital, social, and print at all 97 locations across nine states. The creative will highlight convenience, value, "guiltless indulgence" and the ability to customize each customers’ hand-picked dining experience.

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