According to a comScore Networks report detailing the scale, composition and activities of audiences of Weblogs, commonly known as "blogs," nearly 50 million Americans, or about 30 percent of the total U.S. Internet population, visited blogs in Q1 2005. This represents an increase of 45 percent compared to Q1 2004.
Dan Hess, senior vice president of comScore Networks, said "The fact that we found 30 percent of the online population to have visited blogs clearly underscores the commercial importance of consumer generated and driven media. … its’ demographic composition relative to the total population will appeal to many marketers."
Other key findings of the Behaviors of the Blogosphere report include:
To view the full Behaviors of the Blogosphere analysis, please visit here