Bloomberg Creates Content Hub To Cover China has launched “Next China,” a new content hub that will track the growth of the Asian superpower.

The hub will examine “where China stands now and where it’s going next.” Verticals include Tech & Innovation, Trade & Commerce, Markets & Money, Politics & Diplomacy and Wealth & Spending.

A weekly "Next China" newsletter is also launching, from Bloomberg's John Liu in Beijing, as well as “Bloomberg Markets: China Open,” a flagship weekday morning program on Bloomberg Television. It will cover live breaking business and finance stories from Bloomberg’s studio in Beijing.



“By building a talented team and growing our coverage locally, we are bringing transparency and market intelligence to the world’s second-largest economy, a testament to our commitment to China and its transformational growth,” stated Al Mayers, head of Bloomberg TV and Radio.

Tom Mackenzie will anchor the show from Beijing, and Yvonne Man and David Ingles will co-anchor from Hong Kong. 

A new studio is also being built in Bloomberg’s Shanghai bureau, that the company says will open soon.

China has attracted the attention of a number of publishers, as they look East for expansion opportunities.

Earlier this month, Matt Murray sat down with NBC News to discuss his new role as editor-in-chief of The Wall Street Journal. 

He noted in the interview: “The China-U.S. story is probably the biggest global story. Bigger than North Korea and bigger than Russia and, presuming we get a trade deal, China and the U.S. will be negotiating their interactions with each other. The U.S. trying to manage the rise of China will be a big ongoing story for some time to come.”

Last year, fashion, entertainment and politics media brands made moves in Asia.

Variety hired Agence France-Presse reporter Rebecca Davis in December as its new China bureau chief in December.

Politico teamed up with Hong Kong-based South China Morning Post on a content-sharing partnership, and Condé Nast International will launch a Vogue Hong Kong edition this year under a licensing agreement with Rubicon Media. 

Earlier this month, China’s tech giant, Tencent Holdings Ltd., invested $150 million in a series D funding round for news aggregation site Reddit.

Tencent owns one of the biggest chat apps, WeChat, as well as popular games like League of Legends.

But close ties to China do not come without complications.

About five years ago, Bloomberg editor Ben Richardson stepped down and told The Atlantic about reports circulating that higher-ups at Bloomberg snuffed some stories critical of China because they were worried the articles could hurt the company's sales of financial terminals inside China, a large part of its business.

"I felt the NYT and FT articles were a fair account," he said at the time.

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