WARC is out with its new edition of the WARC Creative 100, the Gunn Report successor index that tracks the awards won by ad campaigns, agencies and brands in major competitions around the world annually.
WARC bought the Gunn Report in 2016.
"Palau Pledge," by Host/Havas Sydney, was the most-awarded campaign in 2018, per the index. In order to tackle mass tourism, the Palau Legacy Project, a sustainable tourism body, created a visa policy for the island of Palau to protect the nation from environmental damage.
Ranked second is ‘#Bloodnormal’ by AMV BBDO London for feminine hygiene brand Bodyform/Libresse. The campaign was anchored by an online video to break taboos by showing menstrual blood in a positive light.
Third place went to ‘Project Revoice’ by BWM Dentsu, Sydney, for The ALS Association, a nonprofit organization tackling motor neurone disease, which developed innovative technology that enabled ALS patients to speak again.
Among agencies, nine offices in the BBDO network ranked in the top 100, including the top two positions: BBDO New York, AMV BBDO London. Sibling agency adam&eveDDB London was third. BBDO Worldwide was again the top-ranked network for the 13th straight year.
DDB Worldwide was second and McCann Worldgroup was third. Not surprisingly, BBDO and DDB parent Omnicom was the top-ranked holding company. WPP was second and Interpublic Group third.
Fast-food chain Burger King took the top spot among awarded brands for the first time. Nike was second and Pedigree came in third.
More detail about this year’s index can be found here.