TheSkimm site announced the launch of a new daily news podcast, “Skimm This.” Set to hit on March 4, the podcast will focus on four news stories each day, covered from a nonpartisan perspective over the course of 10 minutes. The goal is to provide clarity and content on national and international issues.
The podcast will become available evenings, Monday through Friday, at 5 p.m., to draw those who listen while commuting, going to the gym or preparing dinner, reports TechCrunch.
“Skimm This” is produced in partnership with Cadence13, which the media company worked with on its first podcast. The decision to produce a new podcast came as founders Carly Zakin and Danielle Weisberg learned that 24% of theSkimm’s audience listened to news podcasts, with 60% of those consumers listening daily.
A flash briefing version of the podcast will join the “Daily Skimm” briefing on Alexa and Google Home.
“Skimm This” will be available on Apple Podcasts, Google Plat and Google’s Android app and Spotify, among other platforms.
TheSkimm currently counts 7 million subscribers to its newsletter.
Separately, Meredith Corp’s Health.com launched a video series called “Misdiagnosed,” dedicated to stories about women whose medical symptoms were ignored, dismissed or misdiagnosed by the medical community.
A new content hub was created within Health.com to host the series, with a new episode released each week. The first episode focuses on a woman who suffered from endometriosis and eventually had multiple organs removed when she was finally properly diagnosed.
The outlet reports a strong response to the
series from its audience, with content related to “Misdiagnosed” receiving significantly higher social engagement and double the number of onsite views, compared to
other Health.com content. Healt
Health.com reaches an audience of 29 million.