• by Larissa Faw , March 3, 2019

The San Francisco General Hospital Foundation (SFGHF) is raising awareness for Zuckerberg San Francisco General Hospital and Trauma Center (ZSFG) and its mental health treatment programs. 

The "I Am Their People" creative, developed with Heat San Francisco, showcases real participants in a ZSFG program or an actual hospital employee by reframing the conversation around the mental health crisis by focusing on the successes of individual people and the caregivers who support them.

The film urges viewers to help those in need, become one of "their people," and spread awareness of the movement through the #IAmTheirPeople hashtag.