The data aggregator reports that online newspaper publishers saw revenues rise 38 percent last year and that the first half of 2005 looks like it will perform similarly. The eMarketer report attributes the online newspaper gains to strong consumer online readership and marketers shifting their ad budgets online.
"The online publishing sector is positioned to grow strongly through this year and into next," said Ezra Palmer, eMarketer's editorial director and the report's author, in a statement. "Consumption of online news is increasing. Ad spending still significantly underplays the online channel and brand advertising has yet to truly make itself felt. Meanwhile, the heavy costs of establishing an online presence are in the past."
And finally, once again, we are calling all Online All Stars!. We remind you that the editors of MediaPost and OMMA magazine invite you to enter nominees for the Online All Stars. We will name three individuals in the creative ranks; three media strategists (those who architect and implement media buys and plans); and three marketing minds. The common denominator? All entrants must work in the online arena.
We expect to draw people from the ranks of agencies, brand marketers, media companies, and multimedia companies. All nominees, no matter their age or rank, will be considered. Heck, you can even nominate yourself! The nine winners will be featured in a special supplement that will accompany the October issue of OMMA. That issue will debut at the OMMA East Conference and Expo on Sept. 27.
How to enter? Send a backgrounder, briefing, and bio detailing the All Star nominee's specific and most recent accomplishments, citing campaigns and initiatives, and any other relevant data here.
DEADLINE for Entry: August 19.