• by Larissa Faw , March 13, 2019

High-end restaurant chain Quality Branded is supporting New York City's Wine Week promotion with a two-week out-of-home campaign for the group's Quality Meats, Smith & Wollensky, Maloney & Porcelli, Park Avenue and Quality Italian locations.

The creative, developed with Walrus, encourages people to drink 10 wine samples at lunch. The messaging suggests that those who judge those who drink at lunch may also "kiss their cousins on the mouth" or "clap at the end of movies." The ads end with the promotional details: 10 wines for $22 at lunch March 18-22.