BBDO NY Adds New Tactical Role

BBDO New York is elevating Vishal (Vish) Dheiman to the newly created role of head of tactical innovation to cultivate tech and media partnerships as well as identify the best working models for the agency’s forays into innovation work, both small and scaled. He will report to Dave Rolfe, director of integrated production.

Prior to joining the agency earlier this year Dheiman spent three years as digital lead at 72andSunny NYC. Prior to that, he was an interactive and, later, senior creative producer at JWT (both London and New York), working with clients like Google, HSBC, Shell, Energizer and Bloomberg. 


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