Chicago-based ad agency Schafer Condon Carter (SCC) has been named agency partner for the city’s iconic downtown waterfront destination Navy Pier, billed as the Midwest’s most-visited tourist attraction.  

The award followed an informal agency assessment, and responsibilities include both creative and media. Billings weren’t disclosed. The incumbent couldn’t be immediately determined.  

A new ad campaign will showcase the diversity of experiences available across the Pier and invites travelers to discover new reasons to visit and engage with the “People’s Pier” throughout the year.  

Originally opened in 1916 as a shipping and recreation facility, the Chicago landmark showcases over 50 acres of parks, restaurants, attractions, retail shops, sightseeing and dining cruise boats, exposition facilities, and more.