• by August 23, 2005

Starcom USA has appointed TRACEY SCHEPPACH to the newly created role of vice president/video innovation director. Her primary responsibility will be strategic and operational oversight of the agency’s Video Investment Group, charged with investing clients’ advertising dollars across a variety of emerging digital video content points. Prior to joining Starcom, Scheppach was vice president of programming and research at OpenTV, a Liberty Media Corporation subsidiary.

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