Clark Pest Control is working with A-list talent both in-front and behind the camera for a new campaign called “Green Pro.”
The creative features Emmy-Award winner, Jane Lynch, and Matty Cardarople from “Stranger Things” as they form their
own pest company, "Hit the Rodents." They take their act on the road in order to show just how “easy” they think pest control is versus the reality.
The campaign is the second collaboration among Clark, Nimmea Advertising and Hazy Mills Productions, which was co-founded by "Will & Grace" actor Sean Hayes. That initial creative set the overall humorous narrative via an unknown technician named "Clark" who helps homeowners rid their places of unwanted things and people, like mother-in-laws.
"Last year's campaign had big name talent working behind the camera, [with] Barney Burman and the Hazy Mills crew," explains Paul Velten, Managing Director, Nimmea Advertising. "Now we've brought recognizable Hollywood talent in front of the camera — Jane and Matty — while also still having Sean Hayes and Todd Milliner as producers."
The new ad will air Sunday, April 14th during the 2019 Masters Tournament, with an additional spot coming a few weeks later. The media buy runs across cable, network television, digital, social media, and programmatic video.
The company attributes a nearly 25% jump in year-to year branded search engine traffic to last year’s campaign and is thus increasing this year’s budget by an undisclosed amount.
The family-owned Clark was acquired by Rollins in January and operates in 26 locations that serve residents and businesses throughout California and northwestern Nevada.