What started as an April Fools' promotion in the St. Louis market is going national. Burger King is rolling out its “impossible” vegan whopper to 7,300 locations across the country.
“For Impossible Foods, this is no doubt a big deal, considering the reach of Burger King,” according to Grub Street. Billed as “the veggie burger that bleeds,” the
plant-based burger is said to confuse even the most avowed meat eater.
Read the whole story at Grub Street »