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Super Bowl To Have Fewer Ad Breaks, But Same Number Of Ads

Next year’s Super Bowl will have fewer ad breaks, but not fewer commercials. In an effort to improve the viewer experience, The NFL and Fox will run four ad breaks per quarter instead of the five they have run for the past three decades. Each break will be 30 seconds longer. The NFL approached Fox with the idea, presenting research that showed viewers and fans at the game felt the pace was better with fewer breaks, according to Sports Business Daily.

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