Washington State-based winery 14 Hands is raising awareness with a surreal campaign that combines motion graphics, comedy, and absurd scenes.
The "Chillhang" creative, developed with full-service production company The New Blank for agency Copacino + Fujikado, plays off the wine brand's horse name by showing people wearing horse and unicorn-headed costume headpieces as they attend a Kentucky Derby-themed party.
The campaign includes more than 20 pieces of content that were all produced in just over two weeks.