• by Larissa Faw , May 8, 2019

New York-based digital marketing agency Situation has formed a live events production division called Situation Events.

The in-house unit will provide full-service production management including budget development, venue sourcing, ticketing, content curation, and talent coordination.

The venture will share office space and executive management with the larger digital agency.

The new unit’s full-time staff of four includes three current Situation employees and one new hire. The operation will tap freelance support resources as needed for larger-scale events. 

While the agency has regularly produced events over the past 18 years there has been an increase in demand over the last year, spurring the idea of "officially adopting" a new practice to accommodate that growing demand, says Damian Bazadona, Founder and President of Situation. "We love doing it, and we’re good at it."

Bazadona adds that "We’re leveraging our expertise in digital with our expertise in events to drive people to action."