Instagram
partnered with two UK-based mental health organizations to provide students with advice and support during exam season.
Called #GramFam, the magazine is a collaboration with The
Mix, a crisis-support service for teens, and Campaign Against Living Miserably (CALM), a charity focused on bringing down the suicide rate among young men.
The magazine does not have
its own dedicated handle, but brings content together under the #GramFam hashtag, as well as on the Instagram accounts of The Mix and Calm, to create
an “Instazine.”
Celebrities and influencers are also contributing to the #GramFam effort, including Jameela Jamil, Gina Martin and Dr Alex George, a contestant on popular
British reality TV show “Love Island." The personalities post videos sharing their favorite ways to beat stress, like exercising and managing time appropriately.
Content
encourages followers to eat healthily, reach out to friends and family or “even screaming loudly into your pillows together” to deal with stress.
Last Wednesday, an event
called #GramFam Live was held in London with celebrities and influencers sharing their mental-health advice. It was hosted by KISS FM’s Tom Green.
According to The
Independent, Instagram found the hashtag #examstress had risen 640% between March and May 2018.
The initiative first launched last year.