JetBlue is the “official airline of the Boston Bruins” and has created a plane design to affirm that relationship.
The AirbusA320 aircraft, christened “Bear Force One,” was unveiled at an event Monday at Boston Logan International Airport, where JetBlue and Bruins executives were joined by Bruins’ mascot, Blades the Bruin. “Bear Force One” officially took flight Monday afternoon, transporting Bruins fans to Raleigh, North Carolina for game three of the NHL’s Eastern Conference Finals.
The new paint scheme features a large-scale version of the Bruins’ iconic spoked-B logo on the tailfin, a nod to the often-used reference to Boston as “the hub of the universe.” The logo’s central “B” encircled by spokes mirrors the central role that Boston has played in JetBlue’s network from the very beginning. Next to the boarding door, customers will be greeted with “Boston’s Team Since 1924.”
JetBlue is also the official airline sponsor for the city’s three other major sports teams: the Boston Celtics, Boston Red Sox and New England Patriots. JetBlue has also been the Official Airline of TD Garden and Presenting Sponsor of the entrance experience since 2010.
“Bear Force One” is JetBlue’s first livery dedicated to a team in the NHL and its third livery dedicated to a Boston professional sports team. It previously created planes for the Boston Celtics and Boston Red Red Sox. The airline has partnered with the hockey team for six years.
The airline is the leading carrier in Boston in number of flights, customers carried and nonstop destinations served. The airline has 3,800+ Boston-based crew members.