By showing other aspects of the electric scooter company’s business, Lime hopes to set itself apart from its growing number of competitors, which include Bird Rides and Skip Transport.
“It’s just a more expansive lens than ‘This is a scooter to get you from point A to point B,” Duke Stump, a former executive of Lululemon Athletica Inc. and Nike Inc. who was
named Lime’s first CMO in February, tells
The Wall Street Journal.
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