Leo Burnett Worldwide is appointing Liz Taylor global chief creative officer. She will also serve as North American creative lead of Publicis Communications, the holding company’s creative agency group.
Taylor previously served as CCO at FCB Chicago, helping to land new clients such as GE, Blue Cross Blue Shield and Kimberly Clark. Earlier in her career, she worked at Ogilvy & Mather, JWT, Element79 and Tribal DDB.
Taylor will report to Publicis Groupe Chief Creative Officer Nick Law.
Taylor, said Law “is a thoughtful and modern creative leader whose work and expertise spans storytelling, experience and innovation. I’ve followed and admired Liz and her work for years."
This newly added role comes at a time when the Groupe's focus on creativity has been questioned after its recent multi-billion-dollar Epsilon acquisition.
But Publicis dismisses the criticism and executives there have countered that it isn't one or the other, but rather both creativity and data that must equally work in order to be effective.
Taylor starts July 8, based out of Leo Burnett's Chicago headquarters.