Criteo has named Geoffroy Martin executive vice president and general manager, retail media.
Martin’s task will be to “scale our Retail Media division,” states Criteo COO Mollie Spilman, to whom Martin will report.
Previously, Martin was a private consultant focusing on growth strategies. Prior to that, he held such titles as COO and CEO at Art.com.
Martin notes that he was one of Criteo’s “first U.S. customers.”