Of the car buyers who want smart auto technologies in their next car, there are limits on how much they want to pay for them, according to a new study.
While 49% of intended car buyers consider active safety tech a “must have” in their next car, 19% would pay up to $500 for the feature, according to the study by GfK.
Fewer than 9% of intended car buyers would pay $2,500 or more for any smart feature.
For connected vehicles, 40% would pay up to $500 and a third (33%) would pay up to that amount for infotainment systems, according to the study, comprising interviews with 1,000 intended buyers.
A quarter ($25%) of those who consider it a must have would pay up to $500 for an autonomous vehicle, and 30% would pay up to $500 for an electric vehicle.
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"A quarter ($25%) of those who consider it a must have would pay up to $500 for an autonomous vehicle, and 30% would pay up to $500 for an electric vehicle."
That is freaking hilarious. ( Thanx for clarifying what a "quarter " is and with a dollar sign) A Whole $500 for a self driving car? NO ONE has ever listed a price for this nonsense. Volvo stated that they needed the equivilent of 9-15 laptops, plus radar, cameras, sensors, and the connectivity. Yep, got a little change coming back for thoise 5 Bennies.
D.B.A folks, gonna keep saying it Dead Before Arrival.
My best guess has been $17,000 to $22,000 per car for Auto-tonomous.
DBA