Summer TV promotion activity is higher this year, collectively, for all TV networks.
Media value -- from TV networks' own airwaves and paid advertising -- is at $84.6 billion, yielding a total 75.9 billion impressions (65.3 billion coming from live impressions) for the month period between April 28 and May 27, according to iSpot.tv.
Impression data comes from national linear, national time-shifted, local, video-on-demand and OTT platforms.
A year ago, over the same period, media value was $52.6 million for 67 billion total impressions -- with 57 billion coming from live TV impressions.
The biggest individual players this year -- in terms of share of impressions -- are CBS, at an 8% share; NBC, 6.9%; ABC, 6.1%; Disney Channel, 4.1%; and Investigation Discovery, with 3.7%. A year ago: CBS had a 7.1 share, followed by NBC at 6.5%; ABC with 6.3%; Disney Channel at 4.2%; and HGTV with 3.7%.
For broadcast networks, the biggest TV promotion efforts have been around CBS’ new drama “Blood & Treasure,” with 325 airings and 668.3 million impressions. ABC’s live broadcast/update of two classic sitcoms, Norman Lear’s "All in the Family" and "The Jeffersons,” was at 898 airings/489.5 billion impressions.
Next comes NBC’s competition reality series “Songland” at 957 airings/471.1 billion impressions; Univision’s telenovela “La Reina Soy Yo” at 1,051 airings/288.4 billion impressions; and another CBS drama, “The Red Line,” with 130 airings/258.5 billion impressions.
The largest new cable TV series were topped by reality shows: HGTV’s “Christina on the Coast” (5,514 promo airings/856 million impressions); HGTV’ “Property Bros: Forever Home” (3,594 airings/445.3 billion impressions); and Animal Planet’s “The Aquarium” (2,631 airings/421.8 billion impressions).
National Geographic Channel’s new drama “The Hot Zone” had 2,837 airings and 625 million impressions.