State Farm Battles Asian Stereotypes

State Farm and multicultural agency fluent360 are targeting the Asian-American community by embracing their love for gaming while humorously combating how Asians are typically supporting characters in mainstream media. 

The spot shows two cosplayers (gamers who dress up in costumes) battling before a real State Farm agent finds a "peaceful resolution."

Versions will run in Mandarin, Cantonese, and English across Asian broadcast, digital/social, as well as appear via pre-roll placements.



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