• by Amy Corr , Staff Writer, September 1, 2005

Movie ticket prices are up, attendance is down, and let's not even talk about the pre-movie show countdown, bombarding consumers with ads before movie previews.

If that's not enough, enter Theater Advertising Solutions and its branded concession tray, aptly named Movietray. The company forged a multi-year agreement with Regal Entertainment Group making the branded trays available while Tom Cruise fights aliens and Johnny Depp plays with candy.

The deal makes Theater Advertising Solutions the exclusive provider of Movietray in all Regal Cinemas, United Artists Theatres, and Edwards Theatres.

"Movietray can be purchased on a monthly basis or an extended time period that's consistent with an advertiser's marketing and promotional goals and programs," says George Poston, CEO of Theater Advertising Solutions.