Forgot your password?
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
If you're already a paid subscriber, please sign-in.
There are two ways to deal with subscribers who haven’t engaged in a long time. One is to simply delete them. The other is to implement an email sunsetting strategy in which the brand tries
to reactive the subscribers, and then deletes them.
Read the whole story at Business2Community.com »