- The Drum, Tuesday, June 18, 2019 11:16 AM
The World Federation of Advertisers is playing down the threat to the industry from in-housing. According to The Drum
, WFA research shows short turnaround creative roles are the most likely
to be in-house, and possibly managing influencer programmes. However, the higher value roles of creative, search and media buying and planning would like remain outsourced to agencies.
Read the whole story at The Drum »