• by Steve McClellan  @mp_mcclellan, June 18, 2019

The Nature Conservancy has launched a new print, out-of-home, and social campaign to illustrate its support for diversity, equity and inclusion. 

Cute shots of animals nuzzling are juxtaposed next to couples mirroring their behavior. 

“Love is our most powerful natural resource,” the copy states. “No matter who you are, where you’re from, or who you love, we work to make sure every life on earth thrives.” 

The campaign was created by agency Oberland in New York and is running in the June issue of New York magazine celebrating LGBTQ Pride Month. 

Posters featuring the organization’s temporary rainbow logo will be featured on LinkNYC kiosks throughout Manhattan and shared on social media. 

"The Nature Conservancy is committed to strengthening a culture of diversity, equity, and inclusion throughout our organization and beyond,” said Bill Ulfelder, executive director of The Nature Conservancy NY. "Our campaign for Pride Month is a reflection of our values and priorities."