Ad Execs Cite 'Volume,' 'Complexity' For Increasing Supply Of Data Analytics Platforms
- by Joe Mandese @mp_joemandese, July 2, 2019
The increasing availability and complexity of consumer data is driving a corresponding increase in the supply of data analysis platforms and partners, according to a survey of ad execs conducted for MediaPost.
The study, conducted by Advertiser Perceptions in June, found that nearly three-quarters (71%) of ad organizations now …
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