Ad Execs Cite 'Volume,' 'Complexity' For Increasing Supply Of Data Analytics Platforms

The increasing availability and complexity of consumer data is driving a corresponding increase in the supply of data analysis platforms and partners, according to a survey of ad execs conducted for MediaPost.

The study, conducted by Advertiser Perceptions in June, found that nearly three-quarters (71%) of ad organizations now have ...


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications