Zenith Outlook: Internet Will Account For More Than Three-Quarters Of Global Ad Growth


The internet will continue to be the dominant source of global ad expansion, at least through 2021, according to the latest quarterly installment of Zenith's forecasts.

Combined -- display, search and classified -- will account for more than three quarters of global ad growth through 2021, according to the report.

"Display ...


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications