Global Ad Consensus Continues Downward Revision For 2019
- by Joe Mandese @mp_joemandese, July 9, 2019
With a third major agency holding company -- Publicis Media's Zenith unit -- revising its 2019 global ad spending forecast downward, the consensus among them projects the world's ad economy will expand 3.9% this year, down one-tenth of a percentage point from a 4.0% consensus based on their individual estimates …
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