Money.com is helping millennials with finance, debuting an inaugural newsletter called Dollar Scholar.
Dollar Scholar marks the first brand initiative following Meredith Corporation’s decision to retain and grow the Money brand and take the title digital-only. It joins Money’s other newsletters “Daily Money” and “Retire with Money.”
The newsletter lands in inboxes every Wednesday morning.
Earlier this year, a spokesperson told Adweek the company would invest in the money.com brand,“as well as leverage Money content across our portfolio.”
Dollar Scholar is written by Julia Glum, who will cover personal finance with the help of financial experts, discuss spending habits and answer financial questions. Some of the topics slated for coverage include choosing the best bank or credit card, saving for retirement on a budget and Venmo requesting.
Glum stated: "With Dollar Scholar, I hope to give readers useful, relatable and digestible advice on money issues big and small in a highly personal way — and to learn alongside them in the process.”Adam Auriemma, editorial director of Money.com and finance content strategy, stated the newsletter builds on the Money brand by being " smart, accessible and packed with truly useful information."