David Cohen, the long-time IPG Mediabrands executive who mysteriously stepped down as president-North America at Magna, has surfaced as an advisor to TV measurement firm TVision.
Cohen is one of five new members joining TVision’s advisory board.
The others include Global President of Media at WPP's Essence Adam Gerber, former Vice President of Integrated Marketing at Samsung Jay Altschuler, former Turner Broadcasting Chief Research Officer Howard Shimmel, and former President of Nielsen U.S. media Lynda Clarizio.
"The industry needs to move to holistic video measurement that creates a comparable view across the ecosystem,” Cohen said in a statement announcing the board members. “Viewability and attentiveness in the living room has long been discussed but difficult to measure.”
TVision claims its technology provides a new level of TV audience accountability -- including “attention” and “viewability” -- by providing second-by-second TV ad campaign measurement.