• by Wayne Friedman , August 1, 2019

In  the TV Watch, “Amazon Expands Streaming Efforts” (July 31), a reference was made to Amazon matching ID information to that of a DSP. That is incorrect. However, if the DSP has a direct deal with, say, Viacom’s Pluto TV app, it can match those audiences in the private marketplace (PMP), based on the device ad ID.