Digital Media Solutions (DMS) has namedKen Mahony as executive vice president of subscription marketing.
Mahony, who had been CMO of marketing firm Guthy-Renker, will be tasked with growing DMS’s subscription-based business.
He will help “emerging and already successful consumer brands scale their acquisition and retention efforts,” states Fernando Borghese, COO of DMS.
In addition, Mahony will help “subscription brands take advantage of the shift in consumer behaviors and the significant growth in subscription based services,” Borghese says.
Mahony has served Scholastic At Home/Grolier and Marketing for Vertrue, Inc.
DMS specializes in direct-to-consumer, digital and multichannel marketing.