• by Larissa Faw , August 8, 2019

Although most users typically use Angel Soft in traditional ways, Georgia-Pacific and agency Deutsch are expanding the brand's on-going "Be Soft. Be Strong" campaign to highlight additional ways people use toilet paper in everyday moments.

Three spots — Morning Routine, So Sorry, and Pedicure — alternatively feature people using Angel Soft to wipe toothpaste from a mouth, clean up a pedicure goof and apologize to a daughter for missing a youth sports game.

The creative also recognizes diversity and inclusion with its casting decisions, including a bi-racial daughter and father as well as a daughter with Down Syndrome.  

Sample the work here, here and here.