Washington Lottery and agency Wunderman Thompson Seattle are using Twitter messages as inspiration for the client’s ongoing “Department of Imagination” campaign that invites people to submit their lottery-funded fantasies.
For this execution based on the statement “If I won, I’d watch the hydro race underwater," the agency's production team worked with Seafair Festival organizers to build an underwater camera to serve as a “submarine” with a 360 Camera to livestream a boat race, underwater, on Facebook.
Have a look here.
The event, which aired Aug. 3-4, was promoted ahead of time on via paid social media. The team also ran the live events in a native content buy. Post event, the 360º content was archived on the Lottery’s Facebook page as well as its YouTube channel.