• by Steve McClellan  @mp_mcclellan, August 14, 2019

Innocean USA has been selected as media agency-of-record for California hospital UC Davis Health. 

The agency won the assignment after a formal review that began in April.

It will provide media planning and buying services. As part of the remit the agency is tasked with developing an efficient communications plan to reach the client’s diverse audiences. 

The win follows the agency’s selection last month as media and creative AOR for the burger chain The Habit Restaurants.  Earlier this month it acquired digital marketing services firm Wellcom Group.