'Financial Times' Invests In 'Business of Fashion,' Collaborates On Subscription Tech

The Financial Times and The Business of Fashion are partnering to collaborate on subscription technology to grow BoF’s community of over 35,000 paying members.

The two companies will also explore additional areas of collaboration as part of the alliance.

FT Strategies, the consulting arm of the FT, will provide subscription technology support to BoF to aid membership efforts. A BoF membership costs $20 a month or $240 a year, and gives access to exclusive analysis, unlimited access to articles, online courses, digital live events and biannual special print issues.

BoF's paywall allows readers to access three articles a month for free.

In addition, the FT is leading a new Series B investment round in BoF, investing alongside Index Ventures and Felix Capital, which led the Seed and Series A rounds, respectively, as well as other existing investors.

John Ridding, FT Group CEO, noted this investment “will give us greater presence in the B2B and industry agenda.”

“This partnership will enable us to learn from the FT’s expertise and to find creative ways to work together in fulfilling BoF’s mission of bringing together the world’s largest community of fashion professionals,” stated Imran Amed, BoF founder-editor-in-chief-CEO.

“There is a natural alignment between our global mind-set and our focus on reader revenue to support quality journalism,” added Ridding.

In addition to its coverage of business and economics, the FT also covers the fashion and luxury consumer sectors. Its 25-year-old luxury magazine How to Spend It tapped Jo Ellison as its new editor in July.

 

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