Conservative Audit Claims Facebook Bias, Media Matters Challenges Findings

In response to accusations of conservative bias, Facebook just released the findings of a year-long content audit.

Simply put, the findings make it clear that conservatives continue to distrust Facebook. They don’t feel their messages are sufficiently represented across the platform.

The audit was conducted by Jon Kyl, a former Republican U.S. Senator from Arizona, and his team at the law firm Covington & Burling. It included responses from 133 conservative politicians and organizations.

As outlined in the report, conservative respondents remain concerned that bias against their viewpoints might be “baked in” to Facebook’s “algorithms.”

As such, many conservatives don’t trust Facebook to separate fact from fiction in the news.

In addition, respondents expressed concern that the biases of Facebook employees who enforce the company’s policies might result in a disproportionate censoring of conservatives.

With regard to Facebook’s ad policies, conservatives fear that they jeopardize their status as nonprofits under Section 501(c)(3) of the tax code. Specifically, they take issue with Facebook’s decision to require that advertisers register as “political” organizations if they want to post ads with a political or policy focus.

Liberal groups questioned the validity of the audit.

For example, Media Matters for America cited its own study of 463 leading Facebook pages covering domestic political news, which showed that partisan pages have roughly equal engagement, despite the fact that politically right-leaning pages far outnumber left-leaning pages.

Angelo Carusone, president of Media Matters, charged that in addition to being misleading and one-sided, the audit threatens some Americans' safety. 

“Facebook’s impulse to appease right-wing cries of bias, despite all evidence to the contrary, is yet again putting Facebook in a position where it will be amplifying lies and enabling extremists, white supremacists, and Proud Boys at the expense of American democracy and with great risk to our safety,” Carusone asserted.

Perhaps supporting Carusone’s fears, audit respondents expressed displeasure with Facebook’s ability to label certain content as “hate speech.”

As the report explains, “Interviewees often pointed out the highly subjective nature of determining what constitutes ‘hate’ -- an assessment that may be subject to the biases of content reviewers.”
2 comments about "Conservative Audit Claims Facebook Bias, Media Matters Challenges Findings".
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  1. Douglas Ferguson from College of Charleston, August 20, 2019 at 1:51 p.m.

    Two audits each conducted by diametrically opposed sources find opposite results. This is a nothing burger.

  2. John Grono from GAP Research, August 20, 2019 at 5:49 p.m.

    Looks like a Conservative's view on what is bias is a Share Of Voice under 90%.

    We have unaligned action groups here in Australia that our government is attempting to shut down by classifying them as 'aligned politicial entities' simply becaue they have been critical of some extremely poor government policies.

    How Orwellian.

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