Entertainment tapped Geneva Wasserman to oversee the media company’s feature films as senior vice president of motion pictures.
A lawyer and 20-year veteran of the entertainment industry, Wasserman was most recently cofounder-executive producer of production firm Project Z Entertainment.
She fills a vacancy left by the departure of Jeremy Steckler, previously executive vice president of film at Condé Nast Entertainment. He joined Imperative Entertainment as president of film production earlier in the summer.
CNE’s film projects include “Mosul,” which is based on journalist Luke Mogelson’s stories in The New Yorker about the fight to liberate the Iraqi city from ISIS militants. CNE also produced “Spiderhead” and “Gilded Rage” for Netflix, according to an announcement.
Condé Nast is building out its film and video business to diversify revenue away from print ad sales that comprise 36% of revenue. CNE’s production studio has more than 65 active projects in film and TV, 175 new digital pilots, two streaming channels and the GQ Sports channel that launches in the fall.
Wasserman will be based in Los Angeles and report to Oren Katzeff, president of Condé Nast Entertainment.
She joins Condé Nast as the media company merges its U.S. and international operations under CEO Roger Lynch, who joined in April after previously leading streaming music company Pandora Media Inc.
In addition to running Condé Nast Entertainment, Katzeff also oversees worldwide video and entertainment operations. Anna Wintour added the title of global content adviser to her existing roles as U.S. artistic director and EIC of Vogue.
Condé Nast CFO David Geithner and head of HR JoAnn Murray are set to leave the company as it names new people to lead those functions worldwide.
Wasserman’s production credits at Project Z Entertainment include several films, such as the animated “Gnome Alone” and “Seoul Searching“ for Netflix and thriller “River Runs Red.” Her upcoming features include action-thriller “Doorman” and romantic comedy “Godfrey.”
In addition, she worked as president of Whitener Entertainment Group, a film and TV producer focused on family and animation, and was president of WV Enterprises, Wilmer Valderrama’s film and TV production company. In addition, she cofounded publishing and advertising platforms True360VR and 360 AdSpots.
Wasserman started her career as a lawyer at Gray Cary, which later merged with law firms Piper Rudnick and DLA to form DLA Piper. She has worked as an entertainment licensing attorney and in business development, finance and production on projects at Disney, DreamWorks Animation, Fox Searchlight, Lionsgate, Oxygen, 20th Century Fox and Discovery, among others.