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Cadillac Continues Quest To Revive Brand

Two decades of various attempts at brand renewal haven’t resulted in much movement for the Cadillac brand. “In some ways, Cadillac doesn’t really compete with other luxury brands,” according to The New York Times. “Cadillac buyers most often trade in Chevys and Fords; rarely do they trade in German makes. Almost 40% of Cadillac buyers are over 65, compared with 20% for Audi, according to Cox Automotive.”

Read the whole story at The New York Times »

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