MindShare North America is expanding its Consumer Research group by adding TATA SATO as director of consumer insights, a new position. Sato’s career in research and strategy
has taken her to several top-ranked creative agencies. She has spent the past twelve years at Y&R, where, as Senior Partner, Brand Planning, she managed brand strategic and creative development
for the agency’s clients. She has also worked in Brand Planning at Grey and BBDO, as well as having spent time in investment banking and consulting.