Blinder’s newly formed company, The Curated Experiences Group, bought the 135-year-old magazine from Duncan McIntosh Co., an event producer and publisher that’s mostly focused on the boating industry. Terms of the deal weren’t disclosed.
Blinder said he’ll aim to broaden E&P’s editorial scope and seek advertisers that supply products and services to all publishers -- whether they’re in print, digital or emerging voice platforms like podcasts.
“We want to make sure we’re reaching any news publisher -- and that could even be a blogger who needs to make money from their content,” Blinder said in an interview. “There’s a massive amount of disruption right now in new publishing, and people want to get their information in a myriad of ways.”
E&P is promoting Nu Yang to EIC from her prior role as managing editor. Jeff Fleming, who has edited E&P since 2010, will remain with Duncan McIntosh, which also publishes Boating World and Sea magazine.E&Pcurrently has a print circulation of 10,500 readers and readership of about 39,000. Its email newsletter has 24,000 subscribers, while its website receives 89,000 unique visitors a month.
Blinder, who wasn’t worked as a publisher before, is E&P’s third owner in the past decade.
Duncan McIntosh in 2010 rescued the title from Nielsen Business Media Inc., which had briefly shuttered E&P and Kirkus Reviewsafter selling sister titles such as Billboard and The Hollywood Reporter.