• by September 4, 2019

Editor & Publisher was sold to industry consultant Michael Blinder, who said he plans to expand the trade magazine’s coverage among every kind of publisher that aims to monetize content.

Blinder’s newly formed company, The Curated Experiences Group, bought the 135-year-old magazine from Duncan McIntosh Co., an event producer and publisher that’s mostly focused on the boating industry. Terms of the deal weren’t disclosed.

Blinder said he’ll aim to broaden E&P’s editorial scope and seek advertisers that supply products and services to all publishers -- whether they’re in print, digital or emerging voice platforms like podcasts.

“We want to make sure we’re reaching any news publisher -- and that could even be a blogger who needs to make money from their content,” Blinder said in an interview. “There’s a massive amount of disruption right now in new publishing, and people want to get their information in a myriad of ways.”

E&P is promoting Nu Yang to EIC from her prior role as managing editor. Jeff Fleming, who has edited E&P since 2010, will remain with Duncan McIntosh, which also publishes Boating World and Sea magazine.

E&Pcurrently has a print circulation of 10,500 readers and readership of about 39,000. Its email newsletter has 24,000 subscribers, while its website receives 89,000 unique visitors a month.

Blinder, who wasn’t worked as a publisher before, is E&P’s third owner in the past decade.

Duncan McIntosh in 2010 rescued the title from Nielsen Business Media Inc., which had briefly shuttered E&P and Kirkus Reviewsafter selling sister titles such as Billboard and The Hollywood Reporter.