Around the Net
What Gwyneth Paltrow's 'Goop' Sells Women
- The Atlantic, Wednesday, September 11, 2019 7 AM
Goop launched in 2008 as a newsletter for actress Gwyneth Paltrow’s travel and shopping recommendations, before transmogrifying into a $250 million retail, content, and events business. “Instead of questioning long-standing assumptions about women’s bodies, as Goop often claims is its goal, the company’s products embrace one of America’s oldest health myths: that physical beauty is proof not only of a person’s health but of her essential righteousness,” according to The Atlantic.
