Acura is collaborating with music media platform Genius to feature emerging artists in a new music series.
“Acura x Genius: Precision Crafted Performances” will spotlight rising artists at exclusive live showcases targeting tastemakers, influencers and music aficionados in Los Angeles, New York, Atlanta and Miami. The kickoff event will take place in Los Angeles on Sept. 26 at Mack Sennett Studios, featuring performances by Destiny Rogers and Olivia O’Brien.
Each event will also feature curated food and beverage menus, photo opportunities, and Acura vehicles on display, including the NSX supercar with a DJ booth in its trunk, and the ILX sports sedan. Live performances and behind-the-scenes content from the series will be shared across Genius’s social channels and on Genius.com. Genius reaches over 100 million people monthly across the globe and has over 6 million YouTube subscribers.
"Music IQ,” proprietary trend-spotting data powered by Genius stats and insights, helped curate the list of artists taking the stage.
The series builds on Acura’s passion for music, which is seen across the brand’s marketing and festival partnerships, says JonIkeda, vice president and Acura brand officer.
This year, Acura celebrated 20 years as a sponsor of the New Orleans Jazz & Heritage Festival, where the Acura Stage again hosted many of the world’s most accomplished musicians. Acura also returned for the fifth year as the automotive partner of the Trombone Shorty Foundation, an organization dedicated to supporting traditional jazz music education. Acura has been the official automotive partner of the historic Hollywood Bowl in Los Angeles for the last eight years.