Two different Fox voting polls show a number of Democratic presidential contenders beating current President Donald Trump.
On Thursday, a new Fox News poll reported on MSNBC showed four Democratic presidential candidates beating Trump: Joe Biden (52% to 38%); Bernie Sanders (48% to 40%); Elizabeth Warren (46% to 40%); and Kamala Harris (42% to 40%).
The poll ran from September 15-17, among 1,008 registered voters, with a +/- three points margin of error.
Polling can be a good marketing tool for those who have their name attached, even if the actual polling on-the-ground work comes from third parties.
In the past, all this might be a shrug of the shoulders. But when we are talking about the Fox News Channel brand, it comes with lots of consumer expectations/political leanings. (Some might say the same is true for MSNBC and CNN, Fox competitors.)
As has been mentioned in this column, not all Fox News on-air journalists and anchors (mostly in daytime) elicit undying support for the Trump Administration. The prime-time commentators are at a different fawning level.
Do these new polls change viewers' perceptions of Fox News? Especially with Trump recently tweeting the network “isn’t working for us anymore.” We don’t know. But please, first define “working for us.”
Fox News anchor Neil Cavuto had an on-air answer for Trump: “I don’t work for you. My job is to cover you, not fawn over you or rip you. Just cover you — call balls and strikes.”
Business TV networks on-air hosts/analysts might have a different, more off-hand perspective of the Trump Administration -- even shaking their heads over Trump's tweets attacking the current Federal Reserve chairman Jerome Powell, something no president has ever done.
On Tuesday, CNBC’s “Squawk on the Street” offered a different kind of poll on the economy: Trump’s economic approval rating. As of June 2019, Trump’s approval is at its lowest level since taking the high office -- 41% approve/39% disapprove.
CNBC’s Steve Leisman explains many don’t approve of his China trade policies, nor his criticism of the Federal Reserve.
It's not just analyzing balls and strikes. For U.S. consumers and investors, it also comes down to dollars and cents -- and being incensed.