Luxury travel media brand Hideaway Report has redesigned its website and will bulk up its print product, coinciding with its 40th anniversary this year.
Last year, the company changed the brand’s name from “Andrew Harper” to “Hideaway Report.”
CEO Crista Bailey told Publishers Daily: “Delivering a digital experience that lives up to our vision for our brand and to prospective and existing member expectations was on our short-term road map as a necessary initiative.”
Hideaway Report provides editorial reviews and recommendations of hideaways and experiences around the world.
Much of the Hideaway Report’s digital and print content is exclusive to paying members, who drop $395 annually for a print and digital subscription, and $250 for digital-only access. The magazine does not have ads.
The website is now more mobile-friendly, according to the company. It also has a new feature that allows members to renew their subscriptions automatically.
Soon, members will be able to pay for their subscription using their Apple ID.
“We are using Algolia to better serve and customize recommended articles to increase engagement and Piano for CRM, paywall and payment features,” Bailey said. “We contracted a UX agency, Handsome, to better organize our content based on user research.”
Content on the Hideaway Report site will now be arranged by trip instead of by each month’s print issue, so that all related articles on a specific place can be found together.
Starting this month, the print product will contain 33% more content, with four extra pages of travel reviews, recommendations and photography.
“Though our full content offerings and services are available through digital access ... we must continue to deliver value to our entire membership base,” Bailey said.
Hideaway Report will also produce more content around each trip and destination on the website.
Updates to the website “translate to a more immersive, discoverable and intuitive display of content, and a frictionless payment experience,” Bailey said.