Initiative's Next Media Project: A Book About 'Cultural Velocity'
- by Joe Mandese @mp_joemandese, October 8, 2019
Initiative Global Chief Strategy Officer Stefan Burford has teamed up with bestselling author (“Contagious: Why Things Catch On”) Jonah Berger to co-author “Cultural Velocity: Making Ideas Move,” a new book being released today.
In an era of sublime ad avoidance and eroding paid media effectiveness, the book was written to offer a guidepost for identifying patterns that leverage cultural to help brands break through, including examples from top brands such as Nike, LEGO, Google and Volvo.
