The Cost/Ad Value Relationship Of OTT Services
- by Joe Mandese @mp_joemandese, October 22, 2019
With AT&T (WarnerMedia) ramping up the buzz for the 2020 launch of its HBO Max OTT spin-off service, the equities research team at UBS created a nifty chart for organizing the relative positioning and price vs. ad market models of the major SVOD and AVOD services to date.
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